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The Portugal Art Encounters (PARTE) project, which is supported by Turismo de Portugal, was presented today in the Fernando Pessoa Room at Centro Cultural de Belém in Lisbon. The session was attended by the Minister of Culture, Graça Fonseca, the Secretary of State for Tourism, Rita Marques, and the President of Turismo de Portugal, Luís Araújo.
Developed by the company Flamingo Circuit and also supported by the Ministry of Culture / DG-Arts, this project aims to promote the internationalization of Portugal as a reference destination in the Contemporary Art circuit, reinforcing the country's tourist attractiveness and competitiveness in international markets. Its goal is to qualify and differentiate the destination associated with the exclusive, knowledgeable, aspirational, and avant-garde universe of art, promoting the empowerment and internationalization of the Portuguese art system.
The program is organized around two circuits, especially designed to promote the circulation through the country of international professionals who, each year, stand out in the global art scene - curators, critics, directors of art institutions, events, and biennials of reference - and who are the major influencers in the spheres of art and the choices of art tourists.
The intrinsically global, captivating, exclusive, aspirational, knowledgeable and avant-garde character that defines the Universe of Contemporary Art, allows it to attract a more qualified tourism with greater purchasing power. Therefore, the program offers its guests memorable and premium experiences - a "selection of the best that Portugal has to offer" in terms of Contemporary Art, hospitality, historical and natural heritage. Experiences that combine professional networking and knowledge production with moments of leisure and discovery of heritage and regional cultures combined with our warm welcome.
In parallel, PARTE aims to introduce models and practices that reinforce the sustainability between Tourism and Art and inspire the process of "re-imagining" the destination Portugal in the post-pandemic, aligned with the emerging concerns of travelers - health and environmental impact.
Image: © Ruben Costa
Text: Turismo de Portugal